Looking to implement C2PA? Trufo provides tooling to take care of everything from certificates and timestamping to watermarking and fingerprinting. Learn More

Building Trust into Digital Media

Trufo helps you add content provenance into images, audio, video, documents, and more — in accordance with the C2PA industry standard. Our platform of certificates, timestamps, watermarks, API endpoints and SDK toolkits empower you to fast-track your content provenance deployment in a scalable and secure way.

or schedule a complimentary consultation with our experts

Freepik

Colorful Square

"A colorful 3d square with a green and orange background. Designed by Freepik."

Watermark Date: Jan 31 2024

License: Freepik (~CC.BY)

Origination Claim: Human Created

Resized | Metadata dropped | No significant content alterations

1010010101001011101010101101010100101011010010101001011101010101101010100101011010010101001011101010101101010100101011010010101001011101010101101010100101011010011010010111010101011010101001010110101101010100101011010011010100101110101010110101010010101101001010100101110101010110101010010101101001010100101110101010110101010010101101001010100101110101010101010110100101010010111010101011010101001010110100101110101010010101101001010100101110101010101010110100101010010111010101011010101001000101110101010110101010010101101001010100101110101010110101010010101101001010100101110101110101010110101010010101101001010101001010100101110101010101010101011010101001010110101011101010101101010111101010101101010100101011010010111010101001010110100101010010111010101010101011010010101001011101010101101010100100010111010101011001010010111010101011010101001010110100101010101010100101011010011011010100101110101010110101010010101101001010100101110101010110101010010101101001

Animated illustration of a watermark being embedded into a content asset

Pick the route that works best for you.

BUILD YOUR OWN

In-House Generator Product

For teams that want maximum control over their own signing software and content workflow.

Build your own C2PA Generator Product, pass the conformance program, and link it up with certificates and timestamping from Trufo; watermarking is optional.

Suitable for:

Hardware devices, such as cameras and other capture devices, that require special software or offline capabilities.
Companies for which C2PA is a core feature of their product, including startups building content provenance services.
Organizations that are able and willing to commit resources to build the product, attain conformance, set up cybersecurity, run infrastructure, and stay up-to-date on new developments.

How to activate:

Pass the C2PA conformance program.
Create an account to test with Trufo.
Purchase the C2PA Certificate and Timestamping products on Trufo.
Complete Organization Validation (OV) and Product Validation (PV).
Generate keys and get your certificate (EST).

C2PA Signing Certificates

C2PA-recognized certificates for your Generator Product.

TSA Timestamping API

C2PA-recognized timestamping for long-term validation.

TURNKEY SOLUTION

Trufo Managed Content APIs

For teams that want C2PA quickly, without substantial development and maintenance costs.

Call our developer-friendly APIs and use our open-source SDK toolkit to sign content directly; this can be done without the media file leaving your system.

Suitable for:

Software that runs in the cloud, whether first-party or third-party, that can easily make API calls.
Companies that are looking for compliance (AI labeling laws) or for brand enhancement (organization identity).
Organizations that want to use C2PA without diving into the nitty-gritty of actual implementation, or who want to easily scale from hundreds to millions of assets a month.

How to activate:

Create an account to test with Trufo.
Purchase the C2PA Signing API product on Trufo.
Complete Organization Validation (OV).
Read the API documentation at trufo-py.

C2PA Signing API

Suite of APIs to add C2PA into your content workflow.

CAWG Identity Certificates

Verified organization identity for CAWG assertions.

Trufo is the leading provider of content provenance services.

1B+

trusted signatures issued per year

99.95%

enterprise SLA for cloud services

5 minutes

account creation to signed content

Why Content Provenance?

Every day, important decisions are made based on the digital media we consume, from digesting news articles to making purchasing decisions to assessing courtroom evidence and more. Generative AI is changing how we make these decisions, and new technology is required to keep up. The new technology that governments and individuals and corporations around the world have converged on is content provenance.

Implementing content provenance is complex. There are dozens of components that interact and hundreds of pages of specifications. As a trusted leader in the industry whose focus is content provenance, Trufo helps you navigate the ecosystem so that you end up with the right solution.

Getting started is easy.